I am a Melbourne based Author, Certified Mindset Coach, Senior Finance Manager, wife, and mother of three young children.

My journey in personal development and coaching has been transformative, benefiting not only myself but also for my clients who have significantly improved their emotional intelligence and goal attainment.When I began applying these life-enhancing skills with my children, the results were remarkable. They navigated their emotions with greater ease and forged deeper connections with each other.

This breakthrough inspired me to broaden my impact.Now my mission is to touch the lives of as many children as possible through the power of storytelling.

Discount: 10% off my book for FD members. Use code FRIENDLY10

I'm the author of the children's picture book 'Jana's Brightly Coloured Socks'. This is a heartwarming story of friendship, kindness and inclusion, featuring a character with Down syndrome. The book is geared to children aged 4 to 8. In the story, Jana has just learned how to put her socks on all by herself. To celebrate her new skill, she gets loads of brightly coloured socks as a gift from mum and dad. What happens when Jana shows her favourite pair to everyone at school? Join Jana on a fun-filled journey as she discovers what it means to be a true friend and the real value of kindness. This book encourages children to embrace differences and similarities within us. Socks were deliberately chosen in this story to reference the extra chromosome in Down syndrome. Chromosomes are shaped like socks. Even though we all have chromosomes that make us who we are, we are still all remarkably unique. The book is available in paperback and hardback. Accompanying child activity and educational material is available on the author website.

The book is available in hardback and paperback. I would offer a15% discount - the hardback at $27 (RRP normally $32) and the paperback at $17 (RRP normally $21). A free bookmark would accompany each purchase. There is a pack of fact cards about Down syndrome that are kid-friendly. Those are available free to download from my website but if you would like a physical copy they cost $10.

Instagram: @sallyfetouh

Facebook: Jana's Brightly Coloured Socks

I AM...A Book About Me provides mums/dads/carers with an engaging journey for the little people in their lives through positive affirmations.

The beautifully bright illustrations are the creations of children using art as a form of expression .The book encourages their imagination ,builds positivity and open communication with the mum/dad/carer.

The pages at the end are left blank to capture the readers imagination.

A perfect gift for anyone supporting the emotional well being of a child.

The ‘I AM” Experience offers 15% off to all Friendly Dummy tag holders. Use code ‘friendlydummy’ at checkout.

My Mummy Loves Fudge is a fun book for both mum and child to read. It reminds the child how much their mummy is there for them throughout the day and night, and it gives mum a chance to giggle while she reads along. Parents are sick of the same old stories about letters, numbers, love and cuddles. It’s time for something a little cheekier. We deserve it.

We all have a favourite dessert! Pudding, cookies, cupcakes or jelly? My mummy’s favourite dessert is *fudge. I know this because she talks about it all the time. Several times a day. Sometimes several times an hour. She wants it so bad that sometimes she yells for it!

*Fudge stands for something a little cheeky only mums and dads will get.

CODE is FDVIP and will get you 20% off!

MUM ADVICE - Mum Advice is a guide written by mum-of-one and parenting writer Nikolina Koevska Kharoufeh who wanted to take the time to share all the she learnt in her first six months as a new mum, so future mum-to-be's wouldn't feel as lost as she felt during that time. From purchase recommendations to tips on self-care, feeding, sleep and solids prep, this guide takes you through each stage of the first six months of your child's life and the pre-baby stage. It also guides you on the best ways to prepare for your baby's arrival.